"How to Avoid Going Broke Using Google Adwords"

• Are you fed up trying to understand all those Google AdWords books that read like hi-tech manuals?

• Do you think that pay-per-click (PPC) advertising is far too complicated to fully understand?

• Are you afraid that you’re Google Adwords spending will get out of control?

• Are you worried that you will not get any results, and end up with nothing to show for all your efforts?

• Does it concern you that you will waste a lot of your money and time, on trial and error?

• Are you just too scared to even give Google Adwords a try, for fear of losing your shirt?

• Do you realize how much business that you are missing, by not using Google Adwords?

The “How to Avoid Going Broke Using Google Adwords” DVD Training Workshop will show you:-

• How to set campaign objectives and identify key performance indicators
• How to design your campaign structure
• How to understand Google Quality Scores and their pivotal role in ad positioning
• How Quality Score determines your minimum cost per click
• How to set up your account and create your first ad
• How to navigate the AdWords control panel and maintain your campaigns
• How to customize ad display and distribution settings
• The pros and cons of distribution on partner sites
• How to specify regional and city targeting
• The #1 way to capitalize on local targeting
• The special characteristics of Local Business Ads for Google Maps
• The 4 keyword matching options - how and when to use them
• Tips and tools for developing a great keyword list
• How to write an effective ad
• How to avoid the biggest mistake when testing ad copy variations
• How to run A/B landing page split run tests the easy way
• 7 ways to optimize landing page conversion rates
• How to calculate your maximum click bid and break even point
• How to set a campaign budget
• How to customize ad delivery with scheduling
• How to optimize Quality Scores
• How to manage bids and bid strategy
• How to track conversion results
• How to set up reporting and carry out performance analysis
• How to manage by return on investment (ROI) criteria
• What you need to know about click fraud

Your “How to Avoid Going Broke Using Google Adwords” DVD Set Includes:

• Expert instruction from a Certified Paid Search Management professional.

• DVD format so you can watch sessions as many times as you want at your leisure.

• Vital tools and calculators that help you keep spending under control at all times.

• A logical sequence of events so you understand the full process as it unfolds.

• Step by step demonstrations of the Google Adwords control panel in action,

• Help to familiarize you with how each function works.

• Formulas for those who prefer them, and simple point and click tools for those who don't.

• Easy to understand language that everyone can follow.

So whether you are already using Google AdWords or just considering it, this is one DVD set you will want to see.

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